Steven Peter
Making unfamiliar systems
feel simple.
Strange Paradise: Brand Voice, Site Build and Content Strategy.
Strange Paradise is a premium Australian creative production house. Despite building a reputation in high-end narrative and music video production, their website wasn't structured to speak to commercial clients. They engaged my studio to lead a strategic pivot - repositioning the brand to break into the commercial market and attract top-tier agency partnerships.
We began by mapping a new information architecture designed around how prospective clients actually move through the site - making the work easy to navigate and the path to enquiry clear. Alongside this structural overhaul, I developed a comprehensive brand voice - shifting their tone from consumer-focused to a confident, authoritative cadence that speaks directly to agency decision-makers.
The final result was a site that balanced their striking visual portfolio with clear, persuasive messaging. I wrote commercial copy across newly structured service pages, making complex production offerings easy to understand and giving every visitor an obvious next step. The result is a polished digital property that presents the studio as a credible commercial partner.
Visit the Strange Paradise website
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