Steven Peter
Making unfamiliar systems
feel simple.
Stav Rose: Brand Identity, Web Build and Content Infrastructure.
Stav Rose is an Australian multimedia artist. Constrained by the limitations of existing platforms, they engaged my studio to build a faster, more flexible digital home for their work. The objective was a complete brand overhaul - replacing the usual Squarespace constraints with a custom, lightning-fast site built around visitor experience and the artist's room to grow.
The visual identity is built around a rose monogram, formed from four 'S' shapes combined (below). By deploying a neutral, architectural palette, we let the vibrant multimedia artwork dominate the visual hierarchy. Details such as the 'Subscribe' button and active links use a bright, neon yellow reminiscent of the work itself.
To keep the site fast, I bypassed traditional CMS environments and engineered a headless architecture using the open-source Hugo framework, with Git and Cloudflare Pages handling automated, continuous deployment. To support the artist's growing audience, I built a secure, serverless integration - routing custom subscription forms through a Cloudflare Worker directly to MailerLite, creating a smooth, reliable path for new subscribers to sign up.
Visit the Stav Rose website
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